What We Do
At Proof, we weave together strength and experience in government policy making, public relations, issues management, research, digital media, advertising and more. It’s how we deliver the most impact on our clients’ business objectives.
Budget & Consultation Assistance
We provide support to clients to develop positioning strategies, briefs and witness appearances for budget processes, committee hearings and other government consultations.
The legislatures have their own media ecosystems with their own journalists. We work collaboratively with clients to create communication tools that target journalists and influencers, including op-eds, press releases, letters to the editor and blog posts.
Coalition building can often help raise the profile of an issue with policymakers. We help our clients identify potential partners to work with on aligning their strategic messaging to advance a subject with government officials.
When government committees examine issues that are important to our clients, we help them to prepare and submit effective briefs, as well as prepare witness statements for clients that appear before a committee.
Every organization or business is vulnerable to crises. We help clients develop pre-crisis management plans as well as the creation of rapid response plans after a crisis hits through the development of key messages, training spokespeople for interviews and engaging with media outlets to help protect our clients' reputation.
We are seasoned event experts who have experience coordinating myriad parliamentary receptions, panel discussions and conferences. We work collaboratively with our clients to customize events that reflect their vision and fits their budget.
Federal Government Relations
Through our extensive experience with federal politics, we build customized government relations strategies for clients to help them achieve their goals.
Government Insights & Monitoring
Through our multi-partisan networks, we offer our clients in-depth analysis relevant players and government priorities. We keep track of what is going on and provide updates on government legislation, media coverage and the calendar ahead.
Lobby Days & Legislative Advocacy
We prepare your organization with tools to engage with government by helping organize meetings with political officials. We plan and coordinate lobby days at the provincial and federal levels to maximize your engagement with decision makers.
Being in front of a camera is not a natural experience for most people. We provide training for our clients to help them master media interviews (whether it be on camera, over the phone or on the radio) by ensuring your key messages are effectively communicated.
We analyze government policies that matter and provide regular policy briefs to our clients that provide comprehensible updates on what is going on in federal and provincial politics.
Provincial & Territorial Government Relations
In addition to federal government relations, we have extensive experience working with provincial and territorial legislatures, with specialized expertise in Quebec.
Raising Executive Profiles
We help our clients to be credible and persuasive with government, creating the necessary opportunities to become subject matter experts, as well as how to be in the right place at the right time.
We draft speeches that best convey your message to your audience, whether it be stakeholders or government officials. We also provide our clients with presentation preparation in advance of speaking engagements.